Creating meaningful digital experiences through interface design and data analysis
I transform ideas into impactful digital experiences, combining interface design (UX/UI) with conversion rate optimization (CRO) strategies and solid front-end development.
If you’re looking for solutions that unite creativity, business, and technology to drive your projects forward, you’re in the right place!
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What can I offer you?
I specialize in boosting the presence and performance of digital projects through three key disciplines:
How do I solve your problem?
Today’s brands and businesses face numerous digital challenges:
- Websites with low conversion rates.
- Unintuitive user interfaces that cause abandonment.
- Lack of integration between aesthetics and functionality..
- No focus on micro-conversions.
- Decisions not based on data.
- Slow loading times.
My work involves:
- Identifying the leaks in your conversion funnel.
- Redesigning the user experience to keep visitors engaged and convert them into customers.
- Developing modern, optimized interfaces for every device.
- Continuously validating hypotheses with A/B testing and analytics tools.
Skills
CRO Analyst
- Audits and diagnostics of sales funnels.
- Designing A/B experiments and multivariate tests.
- Continuous optimization based on real data insights.
- Applying UX heuristics for better conversions.
User Experience Design
- Mapping the user experience to spot improvements.
- Prototyping interfaces to validate usability.
- User-centered design (Design Thinking) and cohesive style guides.
- Mobile optimization to ensure a flawless experience on any device.
Front-End Development
- A solid foundation in HTML5, CSS3, and JavaScript.
- Familiarity with frameworks like React, Vue, or Angular (depending on the project).
- Integration of libraries and tools for speed optimization.
- Best practices in On-Page SEO and web accessibility.
Portfolio
Frequently Asked Questions
How do you integrate CRO strategies with UX/UI design?
Integrar CRO con UX/UI implica optimizar cada punto de interacción para mejorar la tasa de conversión sin comprometer la experiencia de usuario. Normalmente, empiezo analizando el comportamiento de los usuarios a través de mapas de calor, pruebas A/B y funnels de conversión. Luego, ajusto el diseño (colores, tipografía, jerarquía de información) y los flujos de navegación para que sean claros, atractivos y orientados a la acción, siempre basándome en datos y no solo en suposiciones.
What process do you follow to research and validate design hypotheses?
How do you handle SEO and SEM in your UX/UI and front-end development projects?
From the outset, I take care of technical details such as proper HTML semantic structure, fast page loading, and correct indexing. I also optimize texts and images with meta tags and relevant descriptions. For SEM, I develop landing pages targeting strategic keywords and direct calls to action, improving ad quality scores and ensuring offer relevance.
Which programming languages and frameworks do you usually use in front-end, and why?
I typically use HTML5, CSS3, and JavaScript as my foundational technologies. As for frameworks, React or Vue let me build dynamic interfaces and maintain a modular workflow, simplifying API integration and project scalability. For styling, I rely on preprocessors like SASS and sometimes libraries like Tailwind CSS to speed up development without sacrificing customization.
How do you measure the effectiveness of your design and CRO proposals?
I rely on clear metrics such as bounce rate, time on page, click-through rate (CTR), conversions, and customer satisfaction. I continuously track performance with tools like Google Analytics, Google Tag Manager, and other measurement platforms. This allows me to see whether established goals (lead acquisition, sales, subscriptions) are increasing and adjust the strategy in real time.
Which tools do you use to prototype and test your designs?
I mainly use Figma for design and rapid prototyping. For testing, I conduct remote or in-person usability sessions, and also use tools like UserTesting or Maze to gather both quantitative and qualitative feedback. When implementing CRO improvements, I rely on Google Optimize or similar solutions for controlled A/B testing.
How do you ensure accessibility and performance in your development process?
I address accessibility with semantic markup, proper ARIA attributes, and correct heading hierarchies. I also focus on color contrast and alternative text for images. For performance, I optimize images, minify CSS and JS files, and implement lazy loading. I usually run audits with Lighthouse and PageSpeed Insights to check load times and accessibility levels.
What strategies do you follow when working with multidisciplinary teams?
I prefer a transparent, agile communication flow, typically following Scrum or Kanban. I schedule brief alignment meetings and set weekly goals so everyone is aware of objectives and progress. I also leverage collaborative tools like Slack, Trello, or Jira to coordinate efforts and quickly resolve any blockers.
How do you deal with sudden changes in project priorities or requirements?
I strive to remain flexible and assess the impact of each change on scope, timelines, and resources. Then I recalculate priorities with the team and the client to avoid confusion. If the adjustment is feasible, we redefine the backlog and schedule. If not, I propose alternatives that meet business objectives without compromising final product quality.
How do you stay up-to-date with UX, CRO, SEO, and front-end development?
I read current articles and studies on specialized blogs (CXL, Baymard, etc.) and attend webinars and conferences. Most of my inspirations are on LinkedIn—they’re CROs, CX managers, developers, and so on. I also work on personal projects or conduct in-house tests to try out new techniques and trends so that, when I implement something on a real project, I’ve already validated it and can do so confidently.
Let’s design experiences that captivate and convert
Boost your digital presence and achieve your conversion goals with a comprehensive, expert approach. If you want sustainable growth and a standout user experience,
I invite you to take the next step!